I was lucky enough to catch Paranormal Activity last night. The movie is hands-down the scariest thing I’ve ever seen- go watch it, it’s genius. Shot in under a week and with amateur actors, the film explores the most primal cause of fear- a lack of understanding of what’s going on.
The preview is composed almost entirely of reaction shots of people watching the movie. Spookily brilliant, it creates an empathy with the freaked out folks and compels you to join them in the experience.
You come home and as soon as you’re over the initial terror (which is a while), you can’t wait to get out there and discuss and share feelings.
Marketing and the macabre, made my day 🙂