The Coolidge effect is a biological phenomenon whereby males display a greater libido and rate of sexual performance given the introduction of new sexually receptive females. That is, although the male will not be physically able to re-mate with the current female, ‘things’ will start to happen if another female saunters in.
I wonder if this relates to our experiences with brands as well. We are unable to respond to copycat products, clichéd slogans, flaccid campaigns…There’s just no go.
Consumers need novelty. So brandcrafters, instead of spouting nonsense about ‘redefining luxury’ and ‘timeless elegance’, let’s make the brand come alive through a comprehensive brand experience. Scrap those repetitive TV commercials and instead promote vivid in-store simulations. Try crowdsourcing your product design to gain inspiration from your target market. And if all else fails, throw two tennis superstars on the helipad of a seven-star hotel and get clicking.
Raise the stakes, and you will raise the responses. In all senses.
Posted in Advert/Marketing/PR
Tagged advertising, biology, brand cliches, brand libido, brandcrafters, branding, Coolidge effect, crowdsourcing, flaccid brands, LinkedIn, marketing, psychology, redefining luxury, sexual appetite, tennis match Burj-Al-Arab, tennis match on helipad, timeless elegance
80 years. 50 languages. 200 million copies. A 3D movie with Spielberg & Peter Jackson in the works. The creator of Tintin, Georges Remi alias Herge, must be a happy ghost.
The babyfaced reporter and his Shabaab (crew) captured the imagination of Europe and subsequently the entire Commonwealth. Herge relied on a potent formula: Meticulous research into the geopolitical climate , mischievous illustration, good vs. evil, consistent rib-tickling and satire, and above all, glorious disregard for political correctness. Or, to be precise (a la Thompson and Thomson :)), “a political correctness that disregards glory.”
All sorts of stereotypes are supremely exaggerated; from a naked fakir sitting on a bed of nails to a wild Arab sheikh with a tiger as a pet and a penchant for whipping blondes. We’ve got the savant professor, the foul-mouthed drunken sailor with the heart of gold, and the opera diva.The illustrations play along- African slaves are drawn coal-black, the Asians have no eyes…These comics would never get past the back room if published today, but they are bloody brilliant, and I’m glad that they’re around.
One more thing, the abuses in the book are….wait for it…..legendary! To make the book children-friendly but still stay true to his characters, Herge invented innovative non-swearwords used luxuriously by Captain Haddock. These include “ectoplasm!”, “Bashi-Bazouk!” “Patagonian Petticoat!“, and the most famous phrase of them all “Billions of bilious blue blistering barnacles (Mille Millions de mille milliards de mille sabords!)”. Wit combined with alliterative allure make Haddock’s abuses among the most famous comic book expressions of all time, right up there with Mr. Lodge’s “Egad!” and Obelix’s “These Romans are crazy!“.
*The download link to the entire Tintin series, in PDF, here.
Enjoy the magic of the comics that inspired the likes of Andy Warhol, Roy Lichtenstein and so many others. Jump into the world of the boy-wonder reporter who became a global icon, so much so that General Charles de Gaulle once quipped that his “only international rival is Tintin”.
Posted in The Book Show, Visual Art
Tagged Andy Warhol, Archie, Captain Haddock, Castafiore, Charles de Gaulle, comics, creativity, culture, Europe, European culture, European humor, Georges Remi, Herge, Le General, LinkedIn, Mr.Lodge, nonsense insults, Obelix, Peter Jackson, Professor Calculus, racial slurs, racial stereotypes, Roy Lichtenstein, Snowy, Steven Spielberg, The Adventures of Tintin, Tintin, Tintin 80th anniversary, Tintin comics download, Tintin download link, Tintin film, Tintin movie, Tintin PDF