A celestial race and the power of myth

I came across a fascinating tale from Hindu mythology which I must share.

Ganesha, the divine scribe, had a warlord brother, Kartikeya. Being very proud of his physical prowess, he challenged Ganesha to a 3-lap race around the world. Kartikeya leapt onto his peacock and  hurtled across the continents, mountains, and oceans at a furious pace, summoning all his celestial power. He flew around once, twice, while Ganesha lounged about, munching on his favorite sweetmeats.

Just before Kartikeya returned from his final lap, Ganesha stood up, folded his hands in reverence, and circled his parents, three times.  And when his brother returned, Ganesha greeted him with  “I won.”

In response to Kartikeya’s ire and disbelief, Ganesha calmly countered by saying “You went around THE world. I went around MY world. What matters more?”

THE world is objective, logical, driven by fact.

MY world is subjective, emotional, driven by perception.

Business is the interaction between the behavior of the market and the organization. If the organization’s behavior makes the market happy then the market will reward it. But this requires the organization to understand the consumer’s belief system, and consistently empathize with it.

Post wholly inspired by the incredible Devdutt. Watch him mesmerize TED here.


One response to “A celestial race and the power of myth

  1. Inspiring piece. Keep up the good work!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s