Fevicol: Stick With it

Another ode to Indian advertising. The client is Fevicol Adhesives, which enjoys a 60% market share in India. Most of their brilliant works contain a Hindi punchline, but this one is pretty universal.

This ad gets several things right- it piques the watcher’s interest, delivers a real rib-tickler, and endears one to the brand. Kudos Ogilvy India.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s