Second hand smoke kills

If there’s one field in which India is a creative force, it’s advertising. Bombay churns out some of the most  mind-blasting! ( a la Russell Peters) campaigns that I’ve ever seen. This one is for the Cancer Patients Aid Association of India (CPAA), preaching the dangers of second-hand cigarette smoke.

Pure f*&(#n Impact.

2nd-hand-smoke

*Trivia: Piyush Pandey, the creative director in charge of this campaign, is himself a chain smoker.

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