If there’s one field in which India is a creative force, it’s advertising. Bombay churns out some of the most mind-blasting! ( a la Russell Peters) campaigns that I’ve ever seen. This one is for the Cancer Patients Aid Association of India (CPAA), preaching the dangers of second-hand cigarette smoke.
Pure f*&(#n Impact.
*Trivia: Piyush Pandey, the creative director in charge of this campaign, is himself a chain smoker.